Now that we know the organisation’s values, it is important to clarify the organisation’s goals and ambitions in terms of energy at work. We can use a Massive Transformative Purpose (MTP) for this. An MTP sets out a big, ambitious goal in a slogan. You can use WHY, HOW and WHAT questions to arrive at your organisation’s MTP. Use Appendix 5: Massive Transformative Purpose for this.
You can also use the technique of question storming to target your organisation’s goals and ambitions. You can find more information about this in Appendix 6: Question storming.